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ÀϽà : 2015-08-28 (±Ý)   10:00~18:00
Àå¼Ò : Çѱ¹±¤°í¹®È­È¸°ü 7F ¼ÒȸÀǽÇ
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eÄ¿¸Ó½º ¸¶ÄÉÆà ÄÁÆÛ·±½º 2015
    • ÀϽà : 2015³â 8¿ù 28ÀÏ(±Ý) 10:00 ~ 18:00
    • Àå¼Ò : Çѱ¹±¤°í¹®È­È¸°ü 7F ¼ÒȸÀǽÇ(Àá½Ç¿ª±Ùó)
    • °­»ç : °ü·ÃÀü¹®°¡ 6ÀÎ
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AGENDA
1¼¼¼Ç
10:00~11:00
[Æ®·»µå] 2015³â ¿Â¶óÀÎ Ä¿¸Ó½º ¸¶ÄÉÆà ÃֽŠƮ·»µå
1. ±¹³»¿Ü Ä¿¸Ó½º µ¿Çâ
ÇØ¿Ü Ä¿¸Ó½º ½ÃÀå ¹× ¾÷ü µ¿Çâ
±¹³» Ä¿¸Ó½º ½ÃÀå ¹× ¾÷ü µ¿Çâ

2. ÁÖ¸ñÇÒ¸¸ÇÑ ¸¶ÄÉÆà µ¿Çâ
¹®¸Æ(contextual) ¸¶ÄÉÆÃ
°³ÀÎÈ­(personalization)
¼Ò¼È & ·Î¿­Æ¼(loyalty)
A/B Å×½ºÆÃ

3. ¼º°ø Æ÷ÀÎÆ® ¹× ½Ã»çÁ¡


·ùÇѼ® ¼ÒÀå
·ùÇѼ®±â¼ú¹®È­¿¬±¸¼Ò
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2¼¼¼Ç
11:10~12:10
[¼Ò¼È] ¼Ò¼È Ä¿¸Ó½º ½ÃÀå Æ®·»µå¿Í ¸¶ÄÉÆà Àü·« ºÐ¼®
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1. ¼Ò¼ÈÄ¿¸Ó½º ½ÃÀå º¯È­ ÆľÇÀÇ Á߿伺
¼Ò¼ÈÄ¿¸Ó½º¿¡ ´ëÇÑ Á¾ÇÕÀû ÀÌÇØ
¼Ò¼ÈÄ¿¸Ó½º ¿ÜºÎ ȯ°æ À̽´

2. ¼Ò¼ÈÄ¿¸Ó½º ºü¸¥ ¼ºÀåÀÇ ÀÌÀ¯
¼Ò¼ÈÄ¿¸Ó½º È÷½ºÅ丮 ºÐ¼®
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¼Ò¼ÈÄ¿¸Ó½º »ç¾÷¸ðµ¨ ºÐ¼®
¼Ò¼ÈÄ¿¸Ó½º ÀÌ¿ë °üÁ¡ º° ºÐ¼®

3. ¼Ò¼ÈÄ¿¸Ó½º ¸ð¹ÙÀÏ »ýÅ°è
¸ð¹ÙÀÏ °Å·¡ ÃßÀÌ ºÐ¼®
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¿ÀǸ¶ÄÏÀÇ ÁýÁß Âü¿©
Ȩ¼îÇÎ ¾÷üµéÀÇ ¼º°øÀû ħÅõ

4. Big 3 ¼Ò¼ÈÄ¿¸Ó½º O2O Àü·«
Big 3µéÀÇ °øÅë To be ¸ðµ¨
À¯Åë ½ÃÀåÀ¸·ÎÀÇ ÁøÃâ
°Å´ë ÀÚº» ÅõÀÚ¿Í ½Å½ÃÀå °³Ã´
ÇÉÅ×Å© µî °¢ Á¾ ½Å±Ô ¼­ºñ½º È®´ë
°ÔÀÓÀÇ ·êÀÇ º¯È­ ¿¹°í


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SCG
Lunch Time
3¼¼¼Ç
13:10~14:10
[O2O] °æ°è°¡ »ç¶óÁö´Â ½Ã´ë, ¿È´Ïä³Î ¸¶ÄÉÆà Àü·«
1.¿È´Ïä³Î À̽´ ¹è°æ

2.Çѱ¹Çü ¿È´Ïä³Î ¸¶ÄÉÆÃÀ̶õ?

3.ÆмÇÀ¯Åë»ê¾÷¿¡¼­ÀÇ ¿È´Ïä³Î ±¸Ãà ¹× ¸¶ÄÉÆà »ç·Ê
¿Â¶óÀÎ ÆǸÅä³Î ±¸Ãà
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O2O ä³Î ±¸Ãà
O2O ¸¶ÄÉÆà »ç·Ê


ÀÌÀÀȯ ´ëÇ¥
Áö¾ÆÀÌÁö¿ÀÄ¿¹Â´ÏÄÉÀ̼ÇÁî
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4¼¼¼Ç
14:20~15:20
[±¸¸ÅÀüȯÀ²] ¼îÇθô ±¸¸ÅÀüȯÀ²À» À§ÇÑ UX¿Í ¸¶ÄÉÆà Àü·«

¹®µ¿Àç ¸Å´ÏÀú
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5¼¼¼Ç
15:30~16:30
[»ç·Ê] 11¹ø°¡ »ç·Ê·Î »ìÆ캻 CommerceÀÇ ÁøÈ­¿Í Marketing º¯È­
1. Commerce ÁøÈ­ ¹× ÃÖ±Ù µ¿Çâ - Buzzword¸¦ ÇÇÇؼ­ ¹Ù¶óº¸±â

2. Commerce Marketing »ç·Ê – Big CampaignÀ» Áß½ÉÀ¸·Î
11¹ø°¡ »ç·Ê
±¹³» »ç·Ê
ÇØ¿Ü »ç·Ê

3. ÇâÈÄ EC ¸¶ÄÉÆà ¹æÇ⼺


Á¶ÅÂÁø ÆÀÀå
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Break Time
6¼¼¼Ç
16:40~17:40
[µ¥ÀÌÅÍ] Ä«µå»ç¿¡¼­ ¹Ù¶óº» Data ReadingÀ» ÅëÇÑ ÀÌÄ¿¸Ó½º ¸¶ÄÉÆà »ç·Ê
1. Fact Findings
¸¶ÄÉÆýǹ«ÀÚ°¡ °Þ´Â ¾î·Á¿ò ¹× °£·«ÇÑ ÇØ°á¹æ¾È Á¦½Ã
(µ¥ÀÌÅ͸¦ ±¸ÇÏ´Â ¹æ¹ý/Logic planning µî)

2.Critical Reasoning Á߿伺
Critical ReasoningÀÌ ¹«¾ùÀÌ°í, LGÀüÀÚ »ç·Ê¸¦ ÅëÇÑ Brainstorming

3.Ä«µå»ç ¸¶ÄÉÆûç·Ê
1Àΰ¡±¸ ½Ã´ë ÀÌÇØ ¹× Ä«µå»ç ´ëÀÀCase
¸Þ¸£½º»çÅ Effect ¹× Ä«µå»ç ´ëÀÀ Case
Ȩ¼îÇλê¾÷ÇöȲÀÌÇØ ¹× Ä«µå»ç ´ëÀÀCase
ÇØ¿ÜÁ÷±¸ Çö»ó°ú Ä«µå»ç ´ëÀÀCase

4.Wrap-Up

5.Q&A


¹®°æÁØ ºÎÀå
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** »ó±â ÀÏÁ¤, °­»ç, ³»¿ëÀº »çÁ¤¿¡ µû¶ó º¯°æµÉ ¼ö ÀÖ½À´Ï´Ù.
·ùÇѼ® ¼ÒÀå / ·ùÇѼ®±â¼ú¹®È­¿¬±¸¼Ò
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2013³â ¹®È­ºÎ ¿ì¼ö Çмúµµ¼­ ¼±Á¤ (¼ûÀº âÀÇ »ì¸®±â, ÁöÇʹ̵ð¾î)
2011³â ¹®È­ºÎ ¿ì¼ö Çмúµµ¼­ ¼±Á¤ (¾ÆÀÌÆеå Çõ¸í, ¿¹ÀÎÃâÆÇ»ç)
2011³â ÇàÁ¤¾ÈÀüºÎÀå°ü»ó ¼ö»ó (Á¦1ȸ °ø°øÁ¤º¸ ¸Å½¬¾÷ ´ë»ó)
2010³â ±¹¹«ÃѸ®Ç¥Ã¢ ¼ö»ó (IT ±ÔÁ¦°³Çõ °ø·Î)
îñ Çѱ¹SW¾ÆÅ°ÅØÆ®¿¬ÇÕȸ ºÎȸÀå
îñ ¼ÒÇÁÆ®¹ðÅ©¹Ìµð¾î·¦ ¼ÒÀå
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îñ TTA Ç¥ÁØÈ­À§¿øȸ Â÷¼¼´ëPC ÇÁ·ÎÁ§Æ®±×·ì ºÎÀÇÀå
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ºí·Î±× (http://peopleware.kr)
Æ®À§ÅÍ (http://twitter.com/bobbyryu)
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[°­ÀÇÀÌ·Â]
±¸±Û, ¸¶ÀÌÅ©·Î¼ÒÇÁÆ®, SKÅÚ·¹ÄÞ, KT, MBC, KBS, »ï¼ºÀüÀÚ, LGÀüÀÚ, HP, SUN, ¸ðÅä·Î¶ó, »ï¼ºSDS, Æ÷½ºµ¥ÀÌÅÍ, SK C&C, SKÄ¿¹Â´ÏÄÉÀ̼ÇÁî, SKºê·Îµå¹êµå, ´ÙÀ½Ä¿¹Â´ÏÄÉÀ̼Ç, ±¹¹Î¿¬±Ý, ½Å¼¼°è, Çö´ë¹éÈ­Á¡, CJ¿À¼îÇÎ, »ï¼º¹°»ê, Á¸½¼¾ØÁ¸½¼, Çö´ëÀÚµ¿Â÷, Çö´ë¿¥¿£¼ÒÇÁÆ®, Çѱ¹½º¸¶Æ®Ä«µå, ½ÅÇÑÀºÇà, ´ë¿ìÁõ±Ç, µ¿ºÎ»ý¸í, Çö´ëÇØ»óÈ­À纸Çè, ¹Ì·¡¿¡¼ÂÀÚ»ê¿î¿ë, ½ÅÇÑBNPÆĸ®¹ÙÀÚ»ê¿î¿ë, ÇÑÈ­ÀÚ»ê¿î¿ë, ¿ì¸®ÆÄÀ̳½¼È, LGÀÎÈ­¿ø, LGÆмÇ, ¾Æ¸ð·¹ÆÛ½ÃÇÈ, ÄÚ¿À·Õ, ´ë°ËÂûû, ±¹È¸, ¹æ¼ÛÅë½ÅÀ§¿øȸ, Áö½Ä°æÁ¦ºÎ, ÇàÁ¤¾ÈÀüºÎ, ¹®È­ºÎ, ÅëÀϺÎ, ³ó¸²¼ö»ê½ÄÇ°ºÎ, ±¹¸³±ØÀå, ¹ýÁ¦Ã³, Á¤º¸»ç Á¤º¸Åë½Å´Ü, Çѱ¹ÄÜÅÙÃ÷ÁøÈï¿ø, Çѱ¹Á¤º¸È­ÁøÈï¿ø, Çѱ¹ÀÎÅͳÝÁøÈï¿ø, Çѱ¹Á¤º¸Åë½Å»ê¾÷ÁøÈï¿ø, Çѱ¹°í¿ëÁ¤º¸¿ø, ±ÝÀ¶°áÁ¦¿ø, Áö½ÄÀç»ê¿¬±¸¿ø, ±³À°ÇмúÁ¤º¸¿ø, Áß¼Ò±â¾÷¿¬¼ö¿ø, Á¤º¸Åë½ÅÁ¤Ã¥¿¬±¸¿ø, Çѱ¹Àü±â¿¬±¸¿ø, Çѱ¹º¥Ã³±â¾÷Çùȸ, Çѱ¹¹«¼±ÀÎÅͳݻê¾÷Çùȸ, Çѱ¹»ê¾÷±â¼úÁøÈïÇùȸ, Çѱ¹SWÀúÀÛ±ÇÇùȸ, ´ëÇѺ¯Çù, Çѱ¹Á¤º¸»ê¾÷¿¬ÇÕȸ, Çѱ¹±¤°í´Üü¿¬ÇÕȸ, Çѱ¹ÆмÇÇùȸ, Çѱ¹»ê¾÷´ÜÁö°ø´Ü, ÀúÀ۱Ǻ¸È£¼¾ÅÍ, ¹ß¸íÁøÈïȸ, ÀüÀڽŹ®»ç, ¼­¿ï´ë, ¿¬¼¼´ë, °í·Á´ë, ¼º±Õ°ü´ë, ÀÎÇÏ´ë, ÇѾç´ë, Ä«À̽ºÆ®, Æ÷½ºÅØ, ±¹¹Î´ë µî
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»ï¼ºÀüÀÚ È¨-¸ð¹ÙÀÏ ¹Ìµð¾î ½Ã½ºÅÛ, »ï¼ºÀüÀÚ ¸ð¹ÙÀÏ ¿ÀÇǽº ¼Ö·ç¼Ç, »ï¼ºÀüÀÚ CMMI ÇÁ·Î¼¼½º Çõ½Å, Çѱ¹»ê¾÷ÀºÇà ¿©½Å½Ã½ºÅÛ, ÄÚ¸®¾Æ¸®Å©·çÆ® e¸®Å©·çÆà ½Ã½ºÅÛ, ½Å¼¼°è¹éÈ­Á¡ POS½Ã½ºÅÛ, ±¤ÁÖÀºÇà ÁÖÂ÷Á¤º¸½Ã½ºÅÛ, ÇÑÈ­±×·ì ÀÇ·ùÆǸŰü¸®½Ã½ºÅÛ, °¶·¯¸®¾Æ¹éÈ­Á¡ POS½Ã½ºÅÛ, ´ºÄھƹéÈ­Á¡ POS½Ã½ºÅÛ, Çö´ë¼º¿ì¸®Á¶Æ® ¼±ºÒÄ«µå½Ã½ºÅÛ, ¹ÌµµÆĹéÈ­Á¡ ¼±ºÒÄ«µå½Ã½ºÅÛ, ³ëº¸ÅÚ¾Ú¹ö¼­´õÈ£ÅÚ POS½Ã½ºÅÛ, ÀϺ» OMRON POS½Ã½ºÅÛ µî
[¿ø°íÁýÇÊ°æ·Â]
KT °æÁ¦°æ¿µ¿¬±¸¼Ò, ½Åµ¿¾Æ, ÁÖ°£µ¿¾Æ, ÀüÀڽŹ®, ±¹¹æºÎ, Áß¼Ò±â¾÷ÁøÈï°ø´Ü, Çѱ¹Á¤º¸»ê¾÷¿¬ÇÕȸ, Çѱ¹¹®È­°ü±¤¿¬±¸¿ø, TTA, Çѱ¹µðÁöÅй̵ð¾î»ê¾÷Çùȸ, ´ëÇѺ¯Çù, Çѱ¹Åë½Å»ç¾÷ÀÚ¿¬ÇÕȸ, Çѱ¹¼ÒÇÁÆ®¿þ¾îÀúÀÛ±ÇÇùȸ. ÀÎÅͳÝÀ±¸®½ÇõÇùÀÇȸ, Çѱ¹ÀÎÅͳÝÁøÈï¿ø, Çб³¹ýÀÎ °¡Å縯Çпø, ¸¶ÀÌÅ©·Î¼ÒÇÁÆ®, °¶·¯¸®¾Æ ¹éÈ­Á¡, Á¦Àϱâȹ »çº¸, SKÅÚ·¹ÄÞ »çº¸, LG CNS »çº¸, Çѱ¹EMC »çº¸, È¿¼ºÀÎÆ÷¸ÞÀ̼ǽýºÅÛ »çº¸ µî
[Àú¼­/¹ø¿ª/°¨¼ö]
¸ð¹ÙÀÏ Ç÷§Æû ºñÁî´Ï½º : ±â¼ú, ºñÁî´Ï½º, ¹®È­ÀÇ ´ëÀ¶ÇÕ (ÇѺûºñÁî, 2012)
¼ûÀº âÀÇ »ì¸®±â (°øÀú, ÁöÇʹ̵ð¾î, 2012)
1µî ¾ÆÀÌÆù ¾ÖÇø®ÄÉÀ̼ÇÀÇ ºñ¹Ð (°øÀú, ¿µÁø´åÄÄ, 2010)
ÀÎÅͳÝ, ±× ±æÀ» ¹¯´Ù (°øÀú, Á߾ӺϽº, 2012)
¾ÆÀÌÆеå Çõ¸í : ¾ÖÇðú ÅÂºí¸´PC°¡ ¸¸µå´Â ¶óÀÌÇÁ & ºñÁî´Ï½º ¼îÅ© (°øÀú, ¿¹ÀÎÃâÆÇ»ç, 2010)
Slack ½½·¢ : º¯È­¿Í ÀçâÁ¶¸¦ À̲ô´Â Èû (°ø¿ª, ÀλçÀÌÆ®, 2010)
¸¶ÀÌÅ©·Î¼ÒÇÁÆ®ÀÇ IT Àü·«°ú ¹Ì·¡ (°øÀú, ÇѺû¹Ìµð¾î, 2006)
[¹æ¼ÛÃ⿬]
KBS ƼŸÀÓ (2012) / KBS 1¶óµð¿À ¼º°ø¿¹°¨ (2012) / ä³ÎIT ½º¸¶Æ®¼î (2011~2012)/ KBS ´º½ºÇ®ÀÌ (2009~2011)
YTN ´º½º (2011) / Á¦ÁÖMBC ¶óµð¿À FM¸ð´×¼î (2010~2011) / SBS ½º¸¶Æ®Æù(¼Õ ¾ÈÀÇ µðÁöÅÐ Çõ¸í) ´ÙÅ¥ (2010)
EBS ½º¸¶Æ®TV ´ÙÅ¥ (2010) / SBS CNBC °æÁ¦Åõµ¥ÀÌ (2010) / KBS 1¶óµð¿À ´º½ºÃÊÁ¡ (2010) / KBS 1¶óµð¿À ¿­¸°Åä·Ð (2010)
¸Ó´ÏÅõµ¥À̹æ¼Û MTN °æÁ¦Ç÷¯½ºM (2010) / Àç´É¹æ¼Û ½º¸¶Æ®Æù ´ÙÅ¥ (2010) / KBS 1TV ÃëÀçÆÄÀÏ4321 (2009) / KBS 2TV ¼¼»óÀÇ ¾Æħ (2007)
°í¿µ ´ëÇ¥ / SCG
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úÞ, ÇÙ½ÉÀÎÀç ÇìµåÇåÆà ȸ»ç ´ëÇ¥
îñ, Deloitte ÀÌ»ç ÄÁ¼³ÅÏÆ®
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°í·Á´ë °æ¿µ´ëÇпø ¼®»ç ¼ö·á
°í·Á´ë Á¤Ä¡¿Ü±³Çаú Á¹¾÷
ºí·Î±× : ³ªºñÇü Àΰ£, http://butterflyhuman.com
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2008³â Çѱ¹ »çȸ¿¡ Èñ¸ÁÀ» ÁÖ´Â 3ÀÎ Áß 1ÀÎ, MBC ±è¹ÌÈ­ÀÇ '¼¼°è´Â ±×¸®°í ¿ì¸®´Â'
2009³â KBS ¾Æħ¸¶´ç È­¿äÃÊ´ë¼®, '¾Æ¸§´Ù¿î Àι°'
2009³â EBS ´ëÇѹα¹ ¼º°ø½Ã´ë, 'ÀÌ ½Ã´ëÀÇ ¼º°ø Á÷ÀåÀÎ'
ÀÌ»ç, µ¿ºÏ¾ÆÆòÈ­¿¬´ë
¾Æ¸§´Ù¿î °¡°Ô µî 10¿© °³ »çȸÀû ±â¾÷ Àç´É±âºÎ
±¹Á¦Àαǻç¸éÀ§¿øȸ µî 5¿© °³ ±¹Á¦±â±¸ Àç´É±âºÎ
¿µÃ¶¹ö°Å µî 20¿© º¥Ã³ ¹× ¼Ò»ó°øÀÎ Àç´É±âºÎ
1000¸í ÀÌ»óÀÇ 2030´ë ¸àÅ丵 Áß
2006³â ÀÌÈÄ KBS, MBC, SBS, EBS, YTN µî ¹æ¼Û¸Åü¿Í Á¶¼±, Áß¾Ó, µ¿¾Æ µî ½Å¹®¸Åü µî 150ȸ ÀÌ»ó º¸µµ
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2009³â Çѱ¹Ã»³â»ó Ưº°»ó, ¼­¿ï½Ã ÀÚ¿øºÀ»ç»ó ¿ì¼ö»ó
[Àú¼­]
³ªºñÇü Àΰ£(ÇູÀÇ Åë·Î°¡ µÇ¸®¶ó)(2010, ¾Æ¸®»ù)
»õ·Î¿î ÀÚº»ÁÖÀÇ¿¡ µµÀüÇ϶ó(2009, ²Þ²Ù´ÂÅÍ): ±¹¹ÎÀϺ¸(±âȹÀÎÅͺä), ¸Ó´ÏÅõµ¥ÀÌ, ÇÑ°Ü·Ê, Áß¾ÓÀϺ¸ ¼­Æò
¾Æ°í¶ó¿¡ ¼± ¸®´õ½Ê(2008, ²Þ²Ù´ÂÅÍ): ³ëÄÆ´º½º, ±¹¹ÎÀϺ¸, ¸Ó´ÏÅõµ¥ÀÌ ÀÎÅÍºä º¸µµ
ÀÌÀÀȯ ´ëÇ¥ / Áö¾ÆÀÌÁö¿À Ä¿¹Â´ÏÄÉÀ̼ÇÁî¢ß
úÞ, Áö¾ÆÀÌÁö¿À Ä¿¹Â´ÏÄÉÀ̼ÇÁî¢ß ´ëÇ¥
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NC¹éÈ­Á¡ ¼ÛÆÄÁ¡vs°­¼­Á¡ ¿È´Ïä³Î Áý°´ ¸¶ÄÉÆà : ¹éÈ­Á¡ µ¿¾÷°è ÀÏ ÃÖ°í ¸ÅÃâ ´Þ¼º
NC¹éÈ­Á¡ °­¼­Á¡ ½Å±Ô ¿ÀÇ O2O Áý°´ ¸¶ÄÉÆà : ¿ÀÇ ù ³¯ ÃÖ°í ¸ÅÃâ ´Þ¼º
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