1) Understanding of Internet Media Environment & Terminology
1. Interactivity
2. Diversity
3. Evolution & Development
4. Interference
5. Consideration of Online Campaign
6. Terminology
2) Online Campaign Execution
1. Business Flow
2. Execution Process
3) Internet Market Review & Trend
1. Online Media Status
2. Online user analysis
3. Online AD Spending
4. Online Trend
- community
- music
- game
- messenger
- Knowledge searching
- Internet moving pictures
4) case study of online Marketing
1. coke play campaign - coca cola
2. º¸ÇèÁö½Ä campaign - kyobo directlife
3. ½Å¸Â°í campaign - NHN